July 13, 2024

Advancing Business Journey

Empowering Business Excellence

Cal Athletics and Learfield Expand Relationship, Adding Learfield Amplify Development

2 min read

Cal Athletics and Learfield – the media and technology company powering college athletics – have announced an expansion to their existing relationship to now include Learfield Amplify Development, adding to Learfield Amplify’s comprehensive Ticket Sales, Premium Sales, and Customer Service Team already in place in Berkeley.

Learfield Amplify Development will work directly with the Cal Athletics Fund to grow year-round philanthropic support for Cal Athletics’ teams, programs, and initiatives through the addition of an associate director of development focusing on leadership gifts. The guiding philosophy of Cal Athletics and the Cal Athletics Fund is to provide all 850 student-athletes with a world-class experience.

With the addition of Development, Learfield has hired former Cal baseball student-athlete Matt Ladrech to serve as associate director of development. After graduating from Cal in 2019, Ladrech spent a year playing professional baseball before building a career in business development in the tech space.

“We are excited to expand our work with Learfield and further enhance our partnership via Learfield Amplify,” Cal Senior Associate Athletic Director, Development and Chief Development Officer Beth Tafolla-Voetsch said. “Matt is a great addition to our team, and we look forward to continuing to develop strategies that drive and inspire philanthropic support for our programs and the department.”

Cal Athletics’ relationship with Learfield includes its flagship multimedia rights division, licensed merchandise agency CLC, digital ticket and marketing platform provider Paciolan, and digital solutions leader SIDEARM Sports.

“Adapting to the changing landscape of our partner institutions is crucial, and it’s essential that our services evolve accordingly,” said Craig Fink, national director of development for Learfield Amplify. “We’re excited to enhance our partnership with the Cal Athletics Fund and Cal Athletics, leveraging Learfield Amplify Development to bolster their fundraising endeavors. Our collaborative efforts will aim to empower the Golden Bears to optimize connections with partners, donors, and fans.”

About Learfield Amplify
Learfield Amplify represents more than 40 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 200 on-site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution across its ticketing, development, premium sales, and seatback business through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Learfield Amplify remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country.

About Cal Athletics
Founded in 1868, the University of California’s flagship campus at Berkeley is one of the top-ranked universities in the world with 31 Nobel Prizes held by UC Berkeley alumni and offering more than 350 degree programs. Cal Athletics supports 850 student-athletes in 30 sports, and has as its mission: To Educate, Compete, Serve and Excel … Developing Leaders of Tomorrow. Cal teams have earned 104 national championships in 15 different sports, and Golden Bears have collected 223 medals at the Olympic Games.


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