Jadarah Unveils Their New Tourism and Hospitality Management Consulting Service in Saudi Arabia to Support The Vision 2030
Thursday, July 31, 2025
Author: TTW News Desk

With Saudi Arabia speeding up a push to diversify its economy away from oil, tourism is emerging as one of the key sectors coming central to the country’s growth. Saudi Vision 2030 is also expected to help attract around 150 million visitors every year by 2030, it is all set to emerge as the focal point of international tourism in the Middle East and the world at large. The goal is ambitious and part of a drive to diversify the economy and reduce the country’s dependence on oil receipts.
Strategic Investments in Infrastructure
To achieve these goals, Saudi Arabia is making substantial investments in infrastructure, particularly in areas crucial to the tourism sector. Modernizing airports, expanding hotel capacities, and building state-of-the-art entertainment facilities are central to attracting both regional and international tourists. In addition, simplifying visa regulations and offering new entry points for global travelers will further facilitate access to the kingdom, making it easier for tourists to explore its rich history, diverse landscapes, and vibrant culture.
Moreover, the country’s growing focus on promoting its cultural heritage will play a vital role in its tourism strategy. Saudi Arabia boasts a wealth of historical sites, cultural landmarks, and archaeological wonders that offer a unique blend of ancient traditions and modern attractions. Hosting large-scale international events such as sporting competitions, music festivals, and cultural exhibitions will also be key to enhancing Saudi Arabia’s visibility on the global tourism map.
Jadarah Business Consulting’s Role in Supporting Growth
A new initiative from Jadarah Business Consulting seeks to provide critical support to tourism and hospitality businesses in Saudi Arabia. With a comprehensive suite of services, Jadarah aims to offer end-to-end strategic guidance to both public and private sector organizations involved in the tourism and hospitality industries. The firm’s services will address key areas such as destination marketing, sustainable tourism, hospitality development, event management, and talent development.
Key Areas of Focus for Jadarah Business Consulting:
- Destination Marketing and Hospitality Strategy: Jadarah will help design tailored marketing strategies that highlight Saudi Arabia’s unique tourism offerings. They will also support the development of hospitality strategies that foster growth in line with the national tourism goals.
- Sustainable Tourism Development: As global tourism trends increasingly favor sustainability, Jadarah will advise on responsible tourism practices. This includes protecting biodiversity, ensuring socio-economic balance, and preserving the cultural and environmental integrity of the kingdom.
- Hospitality Growth and Marketing: The firm will support the development of hotels, resorts, and other accommodations while helping clients optimize pricing strategies, enhance guest experiences, and implement cutting-edge digital booking systems.
- Destination and Event Strategy: Jadarah will create data-driven marketing strategies and design tourism products that align with Saudi Arabia’s vision for global tourism leadership. They will also measure the impact of major events to ensure long-term benefits for the economy.
- Talent and Education: Addressing workforce gaps will be crucial to sustaining Saudi Arabia’s tourism growth. Jadarah will design leadership programs at the national level, create academic partnerships, and develop training initiatives for frontline hospitality staff.
Delivering Sustainable and High-Performance Tourism Ecosystems
According to James Morgan, Principal Consultant at Jadarah Business Consulting, the firm’s new offering comes in direct response to the rising demand for specialized consulting in the rapidly growing tourism sector. Morgan emphasized that the firm’s approach is built around a structured four-phase methodology: assessment, strategy development, implementation, and continuous monitoring. This methodology ensures that clients can successfully translate Saudi Arabia’s ambitious Vision 2030 into actionable results.
What sets Jadarah apart is its commitment to an integrative approach to tourism development. Beyond simply focusing on growth and financial performance, Jadarah strives to create tourism ecosystems that benefit local communities, preserve cultural heritage, and build long-term global destinations. As Morgan noted, the aim is to deliver exceptional tourism experiences that honor cultural integrity, promote environmental stewardship, and ensure economic resilience.
Transforming the Saudi Experience: Expertise of Jadarah
Jadarah’s experience in tourism and hospitality is already well-known, the company is associated with mega projects already developed in NEOM, Qiddaya to heritage villages. What they are going is paving for the transformation of the perception of Saudi Arabia to the world. The company’s extensive experience and expertise in the management of integrated large-scale tourism and hospitality projects makes TRSDC a solid choice for the kingdom as it continues to work towards reshaping its tourism industry.
With the government’s Vision 2030 strategic plan unfolding across Saudi Arabia, Jadarah Business Consulting will be a cornerstone in how the nation’s tourism unfolds. Focusing on sustainable development and further integrating the local community, Jadarah stands well-positioned to play an important role in helping Saudi Arabia become a major global tourism destination.
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